Global SaaS metric
SaaS Churn Rate Calculator
Calculate logo churn for a given period.
Monthly churn
5.0%
Annual churn
46.0%
Churn rate fundamentals
Logo vs revenue churn
Logo churn counts customers lost divided by customers at the start of the period. Revenue churn measures MRR lost (net of expansion). Both matter, but they tell different stories.
A 2% monthly logo churn rate compounds to roughly 22% annual customer loss. Small monthly percentages add up quickly — that is why retention is often called the silent growth lever.
How to reduce churn
Analyze churn by tenure, plan tier, and acquisition channel. First-90-day churn usually signals onboarding or fit problems; later churn may indicate missing features or competitive pressure.
Pair this calculator with LTV to see how a 0.5-point churn improvement changes customer economics.
Frequently asked questions
- ?How do I convert monthly churn to annual?
- Annual churn ≈ 1 − (1 − monthly churn)^12. This calculator shows both when you enter monthly logo churn.