Global — SaaS and product pricing
SaaS Pricing Calculator
Back into price from unit cost and target margin.
Suggested price
$100.00
Target margin
60%
Pricing for target gross margin
Margin-based pricing
This calculator backs into a list price given your unit cost and target gross margin. It answers: If COGS is $15 and I want 80% margin, what price do I need?
SaaS pricing also depends on willingness to pay, competitive anchors, and packaging — not COGS alone. Use this as a floor check, not the final price.
Pricing strategy tips
Test annual vs monthly plans to improve cash collection and reduce churn. Annual discounts of 10–20% are common.
Document your value metric (per seat, per usage unit, per workspace) before optimizing price. The value metric should scale with customer success.
Frequently asked questions
- ?What margin should a SaaS product target?
- Investors often expect 70%+ gross margin at scale. Early-stage companies may run lower while automating support and infrastructure.